A communication company for innovators in healthcare. Bringing together the science of medicine with the art of persuasion.
Often through poor communication, rather than the data. The clinical trial answers the question of whether the drug works. It does almost nothing to answer the question of why anyone should believe it, prescribe it, fund it, or accept it.
Traditional medical communications are built around output: publications, congress abstracts, medical writing. They organise evidence well. They do not create conviction.
We combine strategic marketing thinking with state-of-the-art, clinically accurate digital visual effects.
Art&Medicine’s proposition sits at the intersection of these two worlds. Experienced enough in medical content creation to understand the science, the regulations and the audiences. And creatively ambitious enough to translate that insight into communication that actually moves people.
This combination is rare. It is also where the greatest commercial value in healthcare communications lies.
Our Founders come from 2 worlds — Visual effects production and brand marketing. Each are leaders in their fields and have come together to provide a new option for medical innovators.
Hector Macleod has worked with clinicians for 15 years, creating three businesses: Heartworks and Orbitology and Klay. One has created the world’s most accurate digital twin of the human heart, to train clinicians safely and realistically. The second a perfect eye, down to finest detail, for ophthalmology students. And Klay is an AI-powered predictive simulation for facial implants.
Darren Burnett and John Townshend have spent over 25 years creating work for brands including BT, Virgin, Channel 4, The Economist, Microsoft and GSK. They are award winning for their skills in persuasion to both consumer and business audiences.
Mark Benson, our Chair, ran the UK’s leading production companies, The Moving Picture Co and The Mill for over 25 years. Responsible for the special effects on films like Harry Potter, Jungle Book and The Lion King. All the A&M Founders have led multinational teams across global projects.
Selected work from A&M, and from the founders’ previous experience in medical visualisation and brand communication.
Clinical trials don’t forgive mistakes. And the people running them know it — senior executives whose budgets, careers, and reputations depend entirely on flawless execution. They need a supplier they can trust functionally, to navigate every global standard from FDA to GDPR without blinking. But they also need something harder to quantify: the unshakeable belief that, whatever happens, their partner won’t let them down.
So when ChilliPharm asked us to help them stand out, we knew the answer had to do both. We got under the skin of their world, the regulation, the risk, the weight of every decision, and found a company that was genuinely different: specialist, proactive, and uncompromisingly compliant. The brand we built reflects all of it.
HeartWorks is a comprehensive educational platform for cardiac anatomy and echocardiography, developed by leading clinicians in cardiac anaesthesiology.
At its centre is a fully interactive 3D heart — anatomically detailed across 135 intracardiac structures — that can be rotated and sliced in any direction, giving users an intuitive, hands-on understanding of cardiac anatomy and ultrasound imaging. More than 30 pathology cases and an integrated anatomy textbook complete the experience.
The result is a learning environment that is clinically rigorous, visually immersive, and genuinely unparalleled in the field.
Orbitology is a team of international ophthalmologists and creative leaders, united by a belief in what technology, clinical accuracy, and award-winning visual craftsmanship can bring to eye medicine.
The result is the Perfect Eye — an app built around the world’s most accurate, anatomically detailed, interactive 3D virtual eye. Arresting, beautiful, and highly functional. A tool equally at home in sales and education.
Klay is a platform in development that will harness AI to deliver unparalleled precision in facial surgery — enabling personalised outcomes designed collaboratively between patient and surgeon.
Klay’s algorithm will calculate the precise bone shape changes needed to achieve a desired soft tissue outcome, driving automated surgical planning and bespoke implant design.
Klay is at an early and exciting stage of development — one that has the potential to fundamentally change how facial surgery is planned and performed.
20 years’ experience running global VFX studio, MPC. Films including Harry Potter, Jungle Book and The Lion King.
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Founder of Glassworks. 15 years working with clinicians; expert in medical animation and clinically accurate visualisation.
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Award-winning Creative Director. 25 years’ work for brands including BT, Virgin and Channel 4.
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Winner of effectiveness awards for behaviour change marketing. 25 years’ work for brands including BT, The Economist, Microsoft and GSK.
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We’d be delighted to have a conversation, show you our thinking, or simply answer any questions you may have.
Art&Medicine on LinkedIn ↗